In addition to web development, Pika took charge of the complete branding, social media strategy, and marketing for Luteo Fliesen, a company renowned for its exceptional tile installation services. The goal was to build a cohesive brand identity that reflects their craftsmanship and expertise while enhancing their online presence through targeted social media and marketing campaigns. This holistic approach helped elevate Luteo Fliesen in the competitive tile installation industry.
Our Approach:
We delivered a 360-degree solution by not only designing a modern, user-friendly website but also crafting a full branding strategy that reinforces Luteo Fliesen’s values of precision and quality. The marketing and social media strategy was aligned to boost engagement, showcase their tile projects, and attract a larger customer base.
Branding
We established a clear and cohesive brand identity for Luteo Fliesen, from logo design to color schemes, fonts, and brand messaging. This branding reflected the company’s commitment to high-quality craftsmanship, emphasizing their attention to detail and precision.
Social Media
Recognizing the power of social media to engage potential clients, we built a tailored content strategy across key platforms like Instagram, Facebook, and LinkedIn. This included:
Visual Content Creation: High-quality visuals of completed projects, showcasing the intricate tile work and design aesthetics.
Content Calendar: A well-structured content plan featuring regular posts, updates on ongoing projects, behind-the-scenes insights, and client testimonials.
Engagement Strategy: Encouraging interaction with followers through stories, polls, and questions while promoting completed projects to inspire future clients.
Marketing
Our marketing strategy focused on building awareness and generating leads through SEO, targeted ads, and email campaigns:
SEO-Optimized Content: In-depth keyword research and optimization ensured the website ranks highly on search engines, driving organic traffic to the site.
PPC Campaigns: We launched targeted Google and Facebook Ads, focusing on local audiences looking for high-end tile installation services.
Email Marketing: A well-designed email newsletter helped stay in touch with past and potential clients, sharing industry tips, offers, and updates on the company’s latest projects.
Project Highlights:
Comprehensive Branding: Developed a unified and recognizable brand identity for Luteo Fliesen that conveys quality and professionalism.
Social Media Growth: Enhanced visibility and engagement on social platforms, turning followers into potential clients.
SEO & Marketing Success: Increased website traffic and lead generation through SEO optimization and targeted advertising campaigns.
Impact:
The integrated approach of branding, social media, and marketing has significantly elevated Luteo Fliesen’s presence in both the digital and local markets. The company now has a recognizable brand that resonates with quality-conscious customers. Enhanced social media engagement and targeted marketing campaigns have driven new client inquiries and contributed to business growth. Luteo Fliesen is now better positioned as a leader in the tile installation industry.
Explore our portfolio to see how Pika delivers branding and marketing solutions that fuel business success.