When planning a new website, people often ask the same question first: What does it actually cost? The honest answer is: it depends. Not because prices have to be deliberately unclear, but because a website can be built very differently depending on goal, scope, and features.
A single-page landing page for a specific offer is different from a company website with multiple service pages. Multilingual websites, booking solutions, and online shops also differ significantly in effort, technology, and upkeep. For SMEs, freelancers, and smaller businesses in Switzerland, it is therefore worth looking at actual need — not just the lowest price.
What do website costs depend on?
Website costs do not come from a single place. Usually several factors together determine the price. Knowing these factors helps you compare offers better and plan more realistically.
1. Scope of the website
Scope is often the most important price factor. A landing page with clearly defined sections is leaner than a website with homepage, services, about us, contact, and further subpages. Optionally, blog, FAQ, references, multilingual versions, or special landing pages for individual offers may be added. The more pages and content areas needed, the more planning, design, and implementation are required.
2. Content and copy
A website needs understandable copy, suitable images, clear service descriptions, and sensible calls to action. If you already have content, that can reduce effort. If copy or structure is missing, Copywriting can be added as an extra service from CHF 45 per page. What matters is that content is not just present, but actually helps visitors.
3. Design and brand presence
Some businesses already have logo, colours, and fonts. Then the focus is mainly on transferring the existing brand presence cleanly to the website. Other projects need stronger visual development or a coordinated look. The difference between adaptation and individual design affects effort and price — without automatically requiring completely new branding.
4. Features and integrations
Contact forms are part of many websites. Beyond that, booking systems, e-commerce, CRM connections, tracking, newsletters, multilingual setup, or special form workflows can increase scope. Not every feature makes sense for every business — but when it is needed, it should be planned from the start. More on this at E-Commerce, Booking & Integrations.
5. SEO, technology, and ongoing upkeep
A website should work on smartphones, load quickly, have clean meta data, and be built on solid technical foundations. SEO fundamentals are therefore part of sensible website packages — long-term visibility often needs additional content and ongoing measures. After launch, updates, security, hosting, and minor adjustments also play a role. Planning this from the start avoids surprises later.
Which website fits which budget?
Not every business needs the most extensive solution right away. What matters is what the website should achieve — and what scope is actually needed. The following Pika Marketing packages provide transparent guidance.
Landing Page Essential — from CHF 299
Ideal for a focused offer, a campaign, a simple professional online presence, or targeted enquiries. A landing page works when everything important can be structured clearly on one page. Landing page details
Business Website — from CHF 590
Suitable for businesses that need several core pages — for example homepage, services, about us, and contact. This package is often the right choice for local service providers, freelancers, and SMEs with a clear, professional presence. Business website details
Growth Website — from CHF 1'490
Useful for growing businesses with more content, stronger SEO foundations, and room for blog or simple booking. When visibility, structure, and expandability become more important, this package offers more flexibility. Growth website details
Custom Website — from CHF 2'990
For e-commerce, bookings, individual features, more complex structures, or integrations. The exact scope is planned per project and clearly defined in the quote. Custom website details
| Package | Best for | Typical scope | Starting price | Next step |
|---|---|---|---|---|
| Landing Page Essential | Focused offer, campaign, first online presence | 1 page, up to 5 sections | from CHF 299 | View package |
| Business Website | SMEs with core pages and clear company presence | Up to 4 pages | from CHF 590 | View package |
| Growth Website | More content, SEO, blog, or booking | Up to 10 pages | from CHF 1'490 | View package |
| Custom Website | Shops, integrations, complex requirements | Individually planned | from CHF 2'990 | View package |
All prices at a glance can also be found on the Pricing page.
What matters with affordable website offers?
A low price is not automatically bad. What matters is whether the scope is clearly defined and fits the task. An affordable website can be very sensible when the goal is clear and not too many features are requested at once.
- A low price works when page scope, revisions, languages, and features are clearly defined.
- Ask whether hosting, maintenance, premium tools, and image licences are included or charged separately.
- Clarification upfront is better than additional charges mid-project.
- Additional services should be agreed transparently before implementation.
- A clear quote is more valuable than a vague promise like "everything included".
Read more in our article Getting an Affordable Website Built: What SMEs Should Look For.
What additional costs can arise?
Not every website needs every extension. These additional services can however be sensible when they fit your goal:
- Additional standard page — CHF 99
- Additional section — CHF 49
- Additional revision round — CHF 49
- Copywriting — from CHF 45 per page
- Multilingual implementation — from CHF 80 per language
- Simple booking integration — from CHF 99
- Google Analytics & Tag Manager setup — CHF 99
- Hosting & Care — from CHF 19 per month
Which extensions make sense depends on your project goal. Not every website needs every feature.
How to make the right decision
Before choosing a package, a brief structured assessment is worthwhile. These questions help:
- ✓What should the website achieve?
- ✓Which pages do you really need?
- ✓Do visitors need to book, enquire, or buy?
- ✓Do you already have copy, images, and branding?
- ✓Should the website be able to grow later?
- ✓Do you need ongoing support after launch?
If you are unsure, a short conversation is often enough. On the Contact page you can describe your project with no obligation. For Web Design & Landing Pages and SEO & Local Visibility you will also find in-depth information on services and approach.
Conclusion: A good website does not have to be unnecessarily expensive
A good website does not have to be overloaded to look professional. It should fit the business goal, work clearly on smartphones, explain your offer understandably, and make the next step easy — whether enquiry, call, or appointment.
Start with the right scope instead of unnecessary complexity. Clarifying need first leads to a better decision — for budget, timeline, and long-term development.
